If you are thinking SEO to be inactive, the answer is NO! The only thing you need to do is use it in the right way. Search engine optimization (SEO) is still one of the most potent ways to compel potential clients to your portal. SEO is fast-moving, and Google releases continuous comprehensive core and algorithm updates. If you want to rank high in SERP, you need to keep up with the SEO strategies.
SEO is a productive, regular, and advantageous channel in marketing to compel potential clients to your portal. Lately, Google announced core web vitals and their influence in ranking. In addition, this new Google update makes page speed optimization more critical in SEO.
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Top SEO Trends of 2021
Various SEO strategies need to be planned to boost your Google ranking. The top SEO trends that need to be followed are;
1.Core Web Vitals
Google announced three new metrics, Core Web Vitals, to measure user experience: Loading, Interactivity, and Visual Stability. Interestingly, all of them are related to page speed: how quickly the page loads, how fast it gets interactive, and how durable it is during loading. Thus, one of the most significant SEO trends in 2021 is core web vitals. Therefore, you must keep yourself updated with alerts, comprising Page design, Page weight, Media inputs, Loading speed, and so on. All of these fall under the core web vitals.
If you have handled Google Search Console, you must be acquainted with the ‘Core Web Vitals.’
Core web vitals measures the portal URLs and segregate them into three categories.
- Secondary URLs
- URLs Need Remodeling
- Valid URLs
Core web vitals comprises as a part of page experience signals. Other signals comprise:
- HTTPS method
- Ad exposure
- Security problems
- Safe browsing status
- Mobile usage
2. Search Intent
Search Intent/User intent is a crucial time trend of SEO. Google is always concentrating on producing pertinent and featured results to the user query. Therefore, your content should render the best solution to the user query.
First, examine buyer persona, plan what type of content will be appropriate for your visitor. Content should be explicit, comprehensive, and related to the doubt. It will navigate more organic visitors to the portal and boost your conversion.
I recommend you perform competitor research before orchestrating the content. The four types of Intent are:
- Informational Intent
- Navigational Intent
- Transactional Intent
- Commercial Investigation
3. Technical SEO
It is one of the prime SEO trends that lights up new opportunities for portal ranking. So often, we dodge the idea of technical SEO. However, this is one of the SEO future trends that is the key to your success.
Technical SEO centers on parts including UI/UX design of the portal, mobile-friendliness, data protection, and portal speed. Neglecting these parts of technical SEO may be detrimental to your portal.
Here are a few steps to enhance your website’s UI/UX design and increase SEO rankings.
- Bounce Rate – It is directly associated with the website user experience. Having a high bounce rate indicates that your user is experiencing page issues.
- Session Span – This metric assesses the entire time users devoted to a page. If the session span is on the lower end, examine the page elements and make appropriate adjustments.
Portal Navigation – This is associated with the user experience on your portal. Interpret the navigation options on your portal and make necessary alterations.
4.Mobile Friendliness for Mobile Users
The desktop was one of the essential devices people used while purchasing a new product or interrogating about a service. Nonetheless, almost 61% of website searches appeared from mobile devices. It clearly states that nowadays people are more comfortable in using their mobiles for search purpose. So, it is time for you to optimize your portal for mobile devices.
Following are how you can optimize your website;
- Fabricating active pages with mobile-friendly UI/UX designs
- Enhancing mobile page speed by decreasing redirections
- Using effects that are mobile-friendly and get the support of small-screen devices.