One of the most essential steps in Search Engine Optimization and Pay Per Click advertising is Keyword Research. Unless you target the proper keywords, you will have great difficulties in ranking high in the search engine result pages. When you use the right keywords, your content and webpages are served to the right target audience who can become your customers and thereby enable you to grow your business.
Keyword research is a very important activity which has to be carried out meticulously in order to select the right keywords. The good news is that there are several free and paid tools that will make this process faster and more accurate. By using these tools, you can ensure that you stay ahead of your competition in terms of getting the right visibility.
Some keyword research tools
This is a free tool which comes from the search giant Google itself. It is included within the Google AdWords accounts. Anyone who has a free Google AdWords account can use it. It allows you to search by keywords and provides keyword suggestions, including ideas about long tail keywords. Apart from that, it generates the most authentic data about search volumes, since most of the searches happen on Google itself.
This is another very useful tool from Google, which can help you to identify search trends. It allows you to segregate the search volumes geographically and also compare traffic data pertaining to different keywords.
This is Bing’s equivalent of the Google Keyword Planner. It is integrated within the Bing Ads platform, and shows the keywords and traffic data from the Bing Search Engine.
This is a tool that is used by many to do competitor research. It allows you to see the keywords for which your competitors rank well. The paid edition of the tool also allows you to see which keywords your competitors are bidding for in their PPC campaigns. It also allows you to do site audits, analyze keyword difficulty and also predict the traffic that you can expect by targeting a particular keyword.
This tool is great for generating keywords around a particular theme. So if you are building a website on a particular topic, this tool will show you a lot of keyword ideas around that topic and also the common variations. It generates the keyword ideas based on the auto complete feature of Google. The pro version of the tool also shows you the traffic volumes and the level of competition for each of the keywords. It also shows keyword suggestions from Bing and YouTube.
This tool will help you to validate keyword ideas you have generated. It will show you how much the content created around the keyword you have selected has been already shared in the past. This will give you an idea regarding how much you can expect your content to be shared after creation.
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