Fixing broken links has always been the key to SEO best practice. But if you are wondering why it did not work for you, or why even after fixing a broken link, everything remained the same, I would say you are not the only one. In this article, I have discussed whether these fixes still matter and how they can lead to a better SEO.
A broken link indicates that your portal will not be indexed correctly, negatively affecting your search engine optimization (SEO).
Why do we need to fix broken links?
So let us commence with why we need to fix broken links. It is the most primary thing for a clear understanding:
- Broken links can destroy your conversion rates.
- They tacitly harm SEO by hitting bounce rate, time on the portal, and how you transfer link juice.
- Broken links can make your portal appear old and outdated, affecting your SEO rankings in the worst possible way.
Thus, broken links will not only destroy your SEO but will also reduce integrity.
Discover your broken links
Before fixing links, you have to discover where, precisely, your issues lie. And even if you have noticed one or two that you know are not working, it is considered to make a complete list and approach them all at one time.
There are many ways to do this, but we recommend using Google’s Search Console. After you register, drive to Crawl > Crawl Errors and select the “Not Found” tab.
How to Fix Broken Links?
- Is It A Typo problem?
One of the primary reasons behind broken internal links is typos. You will have to find the 404 Error and check the spelling to fix it.
- Make the Page Authentic Once More
It is ideal for fixing broken links in SEO, particularly if the missing page has backlinks leading to it. However, this does not mean more work (you will only have to recreate the page). And, in some cases, it is meaningless to remake the deleted page.
301 redirects method is the most suitable method that Google recommends for fixing broken internal links. Ideally, you redirect to a page with pertinent content – such as a relatable post or a tag page. You can redirect to the Home page only as a last option. Redirecting broken internal links is time-consuming, but it will keep the link juice flowing and earn you more page views, which is beneficial for your SEO.
- Eliminate the Broken Link
It is the simplest way of handling broken internal links. The drawback is that you miss an opportunity to boost page views, time on site, and pass link juice. So only eliminate the broken link if it is not essential to your portal.
Why may it not be effective?
So what could prevent it from working? Here are a few reasons why fixing broken links may not be effective in certain situations.
1.The links did not count.
Firstly, the links may not have mattered in the first place. The reality is there are a lot of links Google does not count. The links can be spam links, manipulative links, or links they ascertain that are non-editorial. If a tool reports a link as being broken or highlights a non-existent page, it does not imply that the link is of any value. So it can be one of the reasons behind the inactivity of the broken link that is fixed.
2.The links were underrated.
Secondly, Google may have included those links, but they were considered underrated. For example, if we take account of a link on a page that is a broken link from a page that is of ten years. It likely has zero traffic. It means no one visits the page.
Would you expect Google to attach a lot of value by fixing that broken link? Probably not. So a lot of times, when you’re selecting broken links, you may find underrated, not fresh links, pages that are not updated. So they may not pass a lot of value, and fixing them may not be beneficial.
3.You redirected to a remote URL
The final and third most thing is a principal reason, you fixed the link, but you redirected it to a remote URL or a URL that is not as appropriate.
It is ubiquitous in portals that discontinue a whole section and redirect everything to the homepage. They get away with a subdomain. They shift to a category page mostly. Google will often report these as soft 404s, implying they see your redirect. Still, they perceive the redirecting as irrelevant.
So this is another reason behind Google not passing these link signals through these links when they see a soft 404, or they see you redirecting to a page that isn’t as important as the original.
How to dodge broken links in the future?
Albeit this process is swift if you only have to do it for one or two pages, fixing redirects for hundreds of broken links can be pretty monotonous and taxing at times. If you have been in that situation earlier, it is bold to keep your internal links unimpaired.
After adding pages to your portal, you must double-check the links after uploading them. So, if there are any issues, you can address them before search engines even get the opportunity to crawl them, implying you can seize to apprehend about setting up redirects.