Are you planning to grow your business by enhancing your conversion? Then, to drive your growth, you can run the A/B test. Google Optimize is the best A/B test tool, not only because it is free but because it works efficiently in supervising your landing pages.
In this article, I have given a few tips that will help you in achieving your goal.
But before this, we must have an outline on Google Optimize. First, you must be thinking about the definition of Google Optimize and how it works.
What is Google Optimize actually?
Google Optimize is a free tool of Google that empowers you to test different variations of your portal. You can develop A/B tests to check what copy, colors, or layout will drive people to convert and then instantly establish the impact on customer behavior. In addition, if you decide to pay for Optimize 360, you can procure advanced targeting options. It allows you to test different portal variations for your audience’s unique segments to provide a personalized experience.
For example, let’s assume your motive is to expand volunteer signups. First, you could test different call-to-action copies to see which messages drive the most conversions. Then, using Google Optimize’s advanced reporting along with Google Analytics, you could determine how your copy matches with audiences coming from different traffic sources, locations, and so on.
A Few Tips For Google Optimize
1.Use Google Analytics Data & Connect Google Optimize
Before you commence with the testing process, you will need to work with some data. Google Analytics will provide you the data you need to opt for, testing pages or posts, duration of your tests, a device of choice to run your test (desktop or mobile), and more.
2.Keep an Eye on Sample Size
If you run A/B tests on your portal using Google Optimize, one method is to ensure you have sufficient quality traffic coming to the page you want to test. It is the key to a good result.
You no longer have to squander time making changes for a web page that has no views at all.
The solution is to target your most viewed web pages since they can boost your conversions the most. Usually, you require pages with 1,000+ pageviews per month for the most desirable Testing.
3.Fix the key metrics
Google Analytics can often be misleading. Thus, it is necessary to choose your key performance indicators (KPIs) meticulously. While analyzing the data, reviewing all possible variables for why something does not work is mandatory. For example, if a variant wins on a particular page, on one specific date, it does not assure you that it will function the same way on your other pages.
4.Avoid Mid-Test Changes
Changing things midway through the test is one of the primary mistakes you can commit during A/B Testing.
What excites you is the incoming results, followed by the desire to implement the changes.
However, you must bear in mind that your testing duration must be very accurate if you want to make the modifications immediately. If not, you will conclude by adding variants to your test that skew the results. There will hardly be any way to know which elements positively affect on-site visitors, which drive them away, which are irrelevant.
Usually, a test should minimum be of one to two weeks. Try to refrain from making any changes during that time.
Excellent that you have successfully managed your first A/B test using Google Optimize.
Once you know what is most suitable for your portal and what the clients seek once they land on your site, you can begin orchestrating new A/B tests with the motive of making things even better. One thing you require to do is keep track of changes, results, and data.
How to boost the impact on Google Optimize?
So, how can nonprofits and social impact companies use Google Optimize to boost their influence? Following are some ideas for tests to run to promote awareness and conversions.
Recognition tests for Google Optimize
You must keep track of these metrics- Bounce rate, time on page, pages/session.
- Copy placement: Where does it work appropriately? Above or below the header image? You must have a fair knowledge of this.
- Quantity of internal links on a page: Do you know what is the sweet spot?
- Comprising a video: Does it accelerate or decelerate engagement?
- Page layout: What is the perfect design for your users?
- Comprising a click to Tweet or share: Does it improve or divert?
You must keep track of these metrics- Goal completions, goal conversion rate.
- Button copy: Generic “Click here” or something clever and on-brand?
- Button color: Regard climaxes such as blue versus red or yellow versus green
- Button location: Start of the page, end of the page, or on the right side
- Quantity of buttons on the page: What is too many for you?
- Amount of fields in a form: Do your customers fancy one long-form?
- Form copy: Do you the amount that is required?
- Form Design: Do you plan to add images or a logo (or even a video) or keep it plain?
Since you are familiar with the definition of Google Optimize and the technique of using it, you are all set to create an account that will provide you with the best results.
We wish you good luck for your journey ahead!