Crawl Budget refers to the speed and number of pages Googlebot crawls and indexes on a portal in a given time. The amount of resources the crawler wants to use on your portal, along with your server support system, influences your crawl budget.
When and why should you be apprehensive about the Crawl Budget?
To answer the first part of the question, you need to ensure the status of your portal. If it’s completely new and has a lot of pages, the crawl budget can be a concern for you. Perhaps, your server can support more crawling, but because your portal is recent and likely not very famous yet, a search engine may not want to crawl your portal that much. It is primarily a disconnect in expectations. You expect your pages to be crawled and indexed. However, Google is not aware of how much worth it will be to index your pages and thus, may not wish to crawl as many pages as per your expectations.
Now comes the latter part of the question mentioned above.
Precisely, Crawl Budget is compulsory to earn a quality rank. Indexing is a must.
Owner of a vast Portal: If you own a big portal: (like an eCommerce site with 10k+ pages), Google can have difficulty finding them.
You just attached a collection of pages: If you lately added a new section to your portal with many pages, you need to ensure that you have the crawl budget to procure them all indexed shortly.
Several redirects: Lots of redirects and redirect chains eat up your crawl budget.
What counts against the crawl budget?
These URLs may be found by crawling and parsing pages or from various sources, comprising sitemaps, RSS feeds, presenting URLs for indexing in Google Search Console, or utilizing the indexing API.
Multiple Google Bots share the crawl budget. You can discover a list of the different Google Bots crawling your portal in the Crawl Stats report in GSC.
Best practices to get Crawling faster-
Enhance Portal Speed
Developing your portal’s page speed can generate Googlebot crawling more of your site’s URLs.
Google says that:
“Making a site faster improves the users’ experience while also increasing the crawl rate.”
Moderate loading pages waste valuable Googlebot time.
But if your pages load instantly, Googlebot will have time to nurse and index most of the pages.
Internal Link Usage
Googlebot emphasizes pages that have lots of external and internal links pointing to them.
Yes, exemplarily, you would get backlinks pointing to every single page on your site. But that’s not realistic in most cases.
This is why internal linking is so crucial.
Your internal links navigate Googlebot to all of the different pages on your portal that are in need of indexing.
Flat Portal Architecture
“URLs that are more wide-known on the Internet likely crawl more often to keep them fresher in our index.”
In a world where Google is stealing the show, link authority is popular.
This is why you need to use a flat portal architecture on your website.
A flat architecture ensures all your portal’s pages have a modicum of link authority flowing to them.
Google has a tough time discovering orphan pages. So, if you are planning to get the most out of your crawl budget, guarantee that there is a minimum of one internal or external link directing to every page on your portal.
Limit Duplicate Content
Limiting duplicate content is wise for many reasons.
As it emerges, plagiarized content can hamper your crawl budget, primarily because Google refrains from wasting resources by indexing multiple pages with similar content.
So, ensure that the quality content of your portal’s page is 100% unique.
It is undoubtedly difficult for a portal with 10k+ pages. But it is mandatory if you aspire to get the most from your crawl budget.
Again, I want to reiterate that there is nothing much to worry about the crawl budget. If you were apprehensive about it, hopefully, this quick read was helpful.
By looking into it critically, when there are problems with pages not getting crawled and indexed, I have illustrated everything in a comprehensive way that will drive away all your apprehension.
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